The Water Council’s Pilot Program offers water technology innovators the opportunity to conduct in-field proof-of-concept testing at real-world demonstration sites. Field testing is a critical phase in the progression of new water solutions from the lab to practical application to commercialization.


Through the funding support of Wells Fargo, Milwaukee Metropolitan Sewerage District (MMSD), and Fund for Lake Michigan, the Pilot Program provides selected companies with:

  • Services to support the pilot process
  • Access and connections to a pilot site(s)
  • Funding to help validate new, cutting-edge products and move them from prototype to demonstration.


For the next Pilot Program opportunity, which will begin in spring, 2020, we are looking for projects in the following areas:

  • Intelligent stormwater green infrastructure (i.e. cisterns, bioswales, green roofs, porous paving materials, etc.) – robust, low-cost systems for monitoring the performance of green infrastructure or that create web-based infrastructure that allow for the active management of stormwater with green infrastructure systems and the integration thereof
  • Stormwater quality – projects that enhance the ability to detect contaminants in stormwater and runoff, including agricultural runoff, innovate the ability for best management practices to better capture and treat stormwater and polluted runoff from both urban and rural environments, and identify beneficial reuse of reclaimed water will be deemed high priority
  • Stormwater quantity – projects that achieve run-off control through delayed release to the sewer system and area waterways, improve infiltration rates of green infrastructure and maximize bio-retention will also be deemed high priority
  • Plant process technology – innovations for nutrient removal, energy production and cost reductions, and other plant optimization technologies
  • Other water technology applications not already listed – projects that address other water-focused technologies for demonstration in Southeast Wisconsin in industrial and agricultural settings




  • September 23, 2019
  • November 3, 2019
  • December 2019
  • Spring 2020

In Progress

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