Your Future in Fresh Water Technology is Here


The Water Council designs a variety of programs to help students, researchers, entrepreneurs and professionals get to the next stage of development--from unproven ideas to commercial viability, from seed funding to visibility. The Water Tech Hub is your one-stop portal for all of The Water Council’s application-based competitions and challenges. It provides you a convenient hub for learning about and applying to a challenge to advance your freshwater technology. Then, through our global network of researchers, entrepreneurs, innovators and partners, we serve as the conduit between those with new ideas and the companies seeking new solutions. All that’s left to do to get growing is apply for one of our current challenge opportunities—hurry, current challenges close Nov. 3!


Fast track your emerging tech

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The Water Council’s BREW Accelerator is the world’s foremost water-focused early stage business accelerator. The BREW connects startups with resources, stimulates water-related innovation, and brings new, game-changing technologies to market in pursuit of real-world solutions to global water challenges. Entering its seventh year, startups from around the world compete for selection into the BREW Accelerator program.

Tech interests: Agriculture runoff, Emerging water tech

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Get corporate support

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The BREW Corporate Accelerator, an extension of the BREW Accelerator, connects early stage water technology companies with corporations looking to fast track those innovative solutions. This round of BREW Corporate is powered by A. O. Smith Corporation.

Tech interests: Water treatment, Water heating, Sensors, IoT, machine learning and artificial intelligence

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Ready to pilot?

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The Water Council’s Pilot Program offers water technology innovators the opportunity to conduct in-field proof-of-concept testing at real-world demonstration sites. Field testing is a critical phase in the progression of new water solutions from the lab to practical application to commercialization.

Tech interests: Intelligent stormwater green infrastructure, Stormwater quality, Stormwater quantity, Plant process technology, Other water technology applications not already listed

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TECH CHALLENGE: Inline Sensors

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The Water Council is managing a Tech Challenge seeking innovative solutions for detecting water quality parameters inline at a pipe without the need for grab samples. Inline sensors or sensing methods are sought for key water quality analytes.

Tech interests: Metals, Microbiological Contaminants, Biological, Chemical, PFAS

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TECH CHALLENGE: AI for Pipe Networks and Systems

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The Water Council is managing a Tech Challenge seeking innovative solutions for operational aspects of piping systems using artificial intelligence or machine learning. The solutions may be complete systems, algorithms, or concepts by talented individuals with the focus on optimization of operation, condition assessment, conservation, leak detection, and water quality controls.

Tech interests: Plumbing systems in residential, commercial or industrial facilities, cooling water systems, Drinking water distribution, Wastewater collection, Water reuse distribution

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Future Water Leaders Fund: Project Funding Opportunity


This project funding opportunity is provided jointly by The Water Council, Neroli Salon & Spas, and Aveda Institutes. The purpose is to assist in funding student endeavors in water, which could include water related research projects, educational outreach or hands-on projects such as helping install a water system.  Funds may be proposed for project costs including, but not limited to, materials, equipment and travel expenses. Up to three thousand dollars will be awarded to one or more winners.  Winners will be determined by the Aveda Institute's Green Teams and The Water Council.

Tech interests: student water-related research projects, educational outreach, hands-on water projects

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We would not have found this specific technology company without the help of The Water Council.

Bob Heideman
SVP Corporate Technology
A. O. Smith

The Water Council has created a really unique platform to accelerate water technology commercialization.

Dr. Junhong Chen
Program Director Engineering Research Centers Program
U.S. National Science Foundation

We really are a close community and are supportive of one another. The Water Council has been very helpful in our brand development efforts.

John Tillotson
Microbe Detectives, a BREW Graduate


Join these industry leaders by becoming a Water Tech Hub Partner today

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Barry Liner

Technical Advisor, The Water Council

Bill Dougan

Entrepreneurship Professor, UW-Whitewater

Dennis Webb

CEO, Sage Water

Ed Javier

Entrepreneurship Program Director, Wisconsin Economic Development Corporation

Jen Nowlin

Principal, Accredent

Karen Frost

VP Economic Development, The Water Council

Marcia R. Silva, Ph.D.

Assoc. Scientist and Director, UW-Milwaukee Water Technology Accelerator

Noah Sabich

Managing Director, Cimbria Capital

Steve Glynn

Director of Entrepreneurship, The Water Council

Teresa Esser

Managing Director, Silicon Pastures Angel Investment Network

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